Unless you’ve been living under a rock, or away from the internet, you’ve probably heard of Pinterest, one of the fastest growing social networks online. Pinterest is a social bookmarking site where users can “pin” pictures they find online to their own personal billboards. The third most-visited social network site in the U.S., Pinterest is home to over 10 million registered users including Michelle Obama, Martha Stewart and millions of Pinterest fans across the globe.
There are already several brands on the popular website, from McDonalds to The Today Show to Whole Foods. This comes as no surprise since, according to BrandDignity.com, users are 10% more likely to buy something seen on Pinterest and spend 10% more versus visitors who arrive from other social sites. Plenty of book publishers have established a presence on Pinterest, too, including Houghton Mifflin Harcourt, Scholastic, and Thomas Nelson. Pinterest is clearly becoming another avenue for companies, including book publishers, to connect with their customers and fans.
And that’s why ACU Press & Leafwood Publishers have decided to join the fun! You can find us on Pinterest at pinterest.com/LeafwoodBooks, where have boards displaying photos of some of our wonderful authors, behind the scenes of what goes on here at the office, inspirational titles and much more.If you have any ideas about the kind of stuff you’d like to see on our Pinterest boards, feel free to leave a suggestion in the comments section below. We’d love to hear your ideas!